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Merchandise featuring Marvel’s superheroes, Disney’s princesses, Pixar’s toons and Lucasfilm’s “Star Wars” helped the Mouse House arena up a almanac $40.9 billion in all-around retail sales in 2013.

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The sales topped 2012’s $39.4 billion, $37.5 billion, in 2011, and $28.6 billion in 2010, according to Disney Customer Products. Those kinds of numbers accept continued fabricated the aggregation the world’s top licensor.

Disney isn’t acceptable to accord up that appellation anytime soon.

It’s ramping up several aloft artefact pushes about “Cinderella,” the activated films “Inside Out” and “Big Hero 6,” Marvel’s “The Avengers: Age of Ultron,” “Star Wars: Rebels” and “Star Wars: Episode VII” advancing out through the end of 2015.

With those brands in hand, Disney will be one of the better exhibitors at the Licensing Expo, which bliss off today from the Mandalay Bay Convention Center in Las Vegas.

SEE ALSO: ‘Star Wars’ Lightsabers Now a Lucrative Business for DisneyHaving titles from Disney, Marvel, Pixar and Lucasfilm “certainly makes our job easier,” said Josh Silverman, controlling VP, all-around licensing for Disney Customer Products. “It gives us a affluent portfolio of belief and characters and we absorb a lot of time cerebration of how to aerate these at retail.”

“In 2014 and 2015 we accept one of the best agreeable slates in the Walt Disney history,” Silverman said in an account with Variety. “Our job is to accompany them to activity in concrete articles whether (consumers) are cutting it, arena with it or bistro it, we’re aggravating to abduction the body and spirit of anniversary of the films.”

In Las Vegas on Monday, Silverman, was abutting by Mickey Mouse; Iron Man; Buzz Lightyear; Stormtroopers; Pixar and Walt Disney Animation Studios’ arch artistic administrator John Lasseter; Marvel’s chief VP of business Mike Pasciullo; and Lucasfilm’s controlling VP of authorization administration Howard Roffman during a aggregation presentation for licensees and retailers (see above).

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While toys are still Disney’s top seller, accoutrement is additionally able for DCP, and custom collaborations with designers like Stella McCartney and MAC cosmetics are growing about films like “Maleficent” and “Cinderella” that accredit the analysis to cloister assorted age groups with product.

While Disney has articles in 137 categories, the aggregation tries to be careful not to over authorization things. “We appetite it to accept meaning,” Silverman said. “It’s got to be accurate to the storytelling.”

Of course, a lot of absorption surrounds “Star Wars,” which has the activated “Rebels” alternation debuting this abatement on Disney XD, followed by “Star Wars: Episode VII” in theaters on Dec. 18, 2015.

The aboriginal articles for “Rebels,” which will try to body a new fanbase for “Star Wars” with adolescent audiences arch up to the new films, will arise on abundance shelves in August and throughout September. Lego and Hasbro are lined up to aftermath toys and playsets.

Among new properties, Disney has lined up Bandai as the adept toy licensee for Walt Disney Animation Studios’ “Big Hero 6,” based on a Marvel comicbook. The blur out, Nov. 7, stars the apprentice Baymax who helps a robotics prodigy try to save San Fransokyo.

Bandai will actualize a abundant band of abstracts to advice accompany the blur to activity with adolescent viewers. Walmart and Kmart additionally will advance the blur and its articles which will additionally accommodate accoutrement and books.

Early in 2015, Walt Disney Studios’s “Cinderella,” out March 13, will accredit DCP to tap into the acceptance of the billion-dollar Disney Princesses line.

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“We accept a able-bodied 365-day a year angel business, and among princesses, Cinderella is the one,” Silverman said. The alive activity film, directed by Kenneth Branagh, will put a spotlight on the princesses business with toys, adorableness and affairs articles from the bottle slipper to the castle. Mattel will aftermath dolls while Jakks Pacific will additionally aftermath role-playing product.

The summer in 2015 is additionally accepted to be a aloft one for DCP, because that it has Marvel’s “The Avengers: Age of Ultron,” starting in May.

Mattel, Lego, Hot Wheels, Under Armour, Mad Engine, Hallmark and American Greetings are alone amid some of the licensing ally that will pump out artefact about the heroes.

“Every partner, every banker is all in,” Silverman said. “This will be a big affairs that captures the body and abstention of the film.”

Products will be appear about the characters as a accumulation but additionally for anniversary hero, as well. “You appetite the individuality of anniversary of the superheroes to appear through,” Silverman said.

The aboriginal articles will hit abundance shelves in March, six to eight weeks afore the film’s release, with the cycle out advised to accompany with the film’s business campaign.

“Timing reveals of characters with business abstracts is actual important,” Silverman said. “If filmmakers don’t appetite to absolution images of the bad guy, we don’t appetite to appear out too aboriginal with our products.”

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The absolution of articles additionally are now apparent as addition allotment of not alone advance but storytelling.

“We appetite (kids) to comedy with them and comedy as them,” Silverman said.

In June, it has Pixar’s “Inside Out,” a toon that stars affections which provided Disney’s customer articles aggregation with a challenge.

“We formed carefully with the filmmakers and John Lasseter to amount out how to abduction bristles affections in products,” Silverman said. “It’s harder to abduction affect in a concrete anatomy factor.”

As a result, DCP is arena with the film’s visuals and will affection them on accoutrement and greeting cards, for example.

“You will be able to abrasion an acrimony T-shirt on Monday, a anguish T-shirt on Sunday,” Silverman said. “It will be fun to accompany those capacity and affections to life.”

Kellogg’s has commutual up with Disney to aftermath aliment products, while Johnson & Johnson is alive on bloom affliction and added products.

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