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Chennai-based Preethi Kitchen Appliances, a wholly-owned accessory of the electronics aggregation Philips, will focus on accretion exports and adopting its bazaar allotment in the southern region.
The aggregation has articles in 14 categories and about 75 per cent of its sales appear from mixer and grinder segment. Speaking at the barrage of new ambit of mixer Zodiac, Rupendra Yadav, Chief Executive Officer, said the aggregation will apply on announcement articles added than its flagship articulation mixer and grinder and apprehend to get according business from mixer grinder and added segments in the abutting 4-5 years.
Kitchen accessories annual for about ₹2,700 crore in the South and Preethi has a bazaar allotment of 28 per cent.
The aggregation registered a advance of 11.5 per cent aftermost fiscal. Yadav said the aggregation will advance in analysis and development, as addition is the key for growth.
Yadav said, “Exports is addition focus area.” Currently 5-7 per cent of the company’s absolute acquirement comes from exports and it will aggrandize to areas area there is a able South Indian population. The aggregation exports to the US, Canada, Singapore, West Asia, Sri Lanka and Bangladesh.
“Since Preethi as a cast is able in the South, we will go for markets that accept a able south Indian population,” Yadav added. Philips, the ancestor company, will advice with the technology ability and with the administration arrangement while accretion overseas.
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