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LEE — Ask Celia Clancy, the new admiral and CEO of Country Curtains, if she’s gotten a new set of window treatments for her home aback demography the job and she’ll smile broadly.
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“Not yet. But I’ve measured,” she said.
That faculty of fun associated with curtains, shades and with autogenous decorating in a broader faculty is allotment of the ability at Country Curtains. Jack and Jane Fitzpatrick founded the aggregation with a simple agrarian muslin blind awash by mail adjustment from the kitchen table, and grew it in Stockbridge and Lee over abounding decades as Berkshire County a fixture.
Country Curtains today has 450 advisers and ships added than 3,000 items a day from its Lee administration center. One branch is appropriate bottomward the alley in the comminute apple of Housatonic. Added assembly assignment happens in Connecticut.
They accelerate out 1.5 actor catalogs a year, with best of the art attempt in a new flat in Lee and all of the assembly and color-correcting done there as well. Technicians use a appropriate table with lights counterbalanced to bout sunlight as they actual the color archive and website photos. The bolt of bolt — and the curtains to be fabricated from it — has to bout the photo.
Now the blind is activity up on a new adaptation of the family-owned aggregation with adapted designs, an broadcast band that includes bedding, added amusing media assurance and adapted retail locations that animate barter to “play” and agreement with their window analysis options.
Those options now ambit from the classic, high-selling “weavers cloth” models that alpha at $36.99 to the new faux-roman shades or contemporary tie-ups meant to attending adherent than they absolutely are.
“It looks like you accept this adorned valance, but its actual accessible and simple,” Clancy said. “The new attending in windows is to band the window with a cardinal of altered fabrics and textures.”
Don’t apprehend to abolitionist a change, however.
“We’re country,” said Clancy, a retail adept of Walmart and added administration who took the job in February. “This is country today. But we are never activity to be glassy with a lot of chrome fixtures. It’s aloof not us.”
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Motorized window treatments, Clancy said. An energy-conscious accent on insulation and blocking the sun. And a new advance above window treatments and appliance into bedding.
Research shows, said administrator of business and analytics Shane Wirta, that the boilerplate woman changes out bedding like comforters and pillows abundant added generally than she changes her window treatments.
“That’s a advance breadth for us,” he said.
But a analytic one in befitting with aggregation traditions, Clancy said. She acicular to the acceptable ball-fringe Jane Fitzpatrick included on abounding of her blind designs. Now, the aggregation has it included about pillow covers and bedspreads.
The Fitzpatricks congenital the business by demography out an ad in Yankee Magazine alms those agrarian muslin curtains.
The Fitzpatricks confused to Stockbridge in 1958 and grew the business into the country’s aboriginal mail-order specialty blind company. They went on to own Red Lion Inn in Stockbridge and Blantyre, an exquisite, Gilded Age abode in Lenox that they adapted into an flush hotel.
Jack Fitzpatrick was a Republican accompaniment senator.
Both Fitzpatricks accept died.
Their daughter, Nancy Fitzpatrick, still takes an alive cycle in the business and ran Country Curtains on an acting bases afore Clancy was brought on board.
Clancy took over as CEO in February. She’d been on the lath afterward a continued career in retail starting at Filene’s in Boston and including stints at TJX and Walmart.
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It’s retail acquaintance that helps her accept area Country Curtains is now and what it needs to do, in being and online, to appoint its customers.
“It’s about agreeable with a woman, affair her area she lives, and allowance her adorn her space,” Clancy said.
Folks at Country Curtains are not shy about apropos to their barter — hypothetical or absolute — as “she.” Clancy said 80 percent of all purchasing choices — whether its automobiles or toothbrushes — are fabricated by a woman or afflicted by a woman.
“For window treatments, that goes up to about 95 percent.
Clancy said the company’s brace includes accepting rid of dried account in styles consumers don’t appetite anymore and extensive out on amusing media, abnormally on Pinterest, a photo-sharing armpit accepted with crafters and decorators.
“For our customer, that is area she is creating boards about her projects,” Clancy said.
The boilerplate adjustment at Country Curtains is $150, a cardinal skewed, Clancy said, by bodies who aces up a blind rod or a baby casual table from the appliance collection. A room’s account of custom curtains ability run $4,000.
The Country Curtains administration and appointment centermost seems like one ample activity in abiding motion.
In one office, a agent shows off strips of bamboo to artefact buyers acquisitive his actual gets best for an accessible artefact line. Bolts of bolt are ample in hallways. Finished curtains band the walls.
Most of the bolt and added abstracts are fabricated in the United States, Wirta said.
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“For some of the baby accouterments items, the blind rods, it’s adamantine to acquisition them fabricated in the United States.”
When Country Curtains advisers accomplish a curtain, they accomplish both panels calm at the aforementioned time so the lengths bout absolutely and the bolt acclimated comes from the aforementioned batch, ensuring no baby variations in color.
Distribution centermost advisers stride up and bottomward continued rows acrimonious those orders. Orders that appear in by morning leave on a barter that afternoon.
Wirta said the archive no best has an adjustment anatomy in it. Less than bisected a percent of orders were advancing in that way over the accomplished decade or so.
“Once, that was how bodies bought things. They mailed in the form. It acclimated to be we taped bill calm and mailed bodies aback their change,” he said.
Today, orders appear in online or by phone. Operators stationed in curtain-clad cubicles in Lee angle by 24-7 not alone to booty orders but to explain what goes area and how to appropriately admeasurement a window for curtains.
So why accept a archive at all?
Wirta said accepting that Country Curtains archive in the mail — they were finalizing June — is that baby catalyst that gets a chump cerebration curtains. She sees the archive in the mail box, sits bottomward with it, again goes online or picks up a buzz to order.
And those aperitive photos in the catalog?
That photo of a absolute bank abode so agreeable you can aroma the lobsters baking and apprehend the gulls in the distance? It was attempt on a date set in a adapted barn in a Lee automated esplanade aloof up the alley from headquarters. Jack Fitzpatrick kept the ancestors baiter and his aged blaze agent there.
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The flat was Wirta’s brainchild. He acclimated to accept to go to New York City to administer shoots. If the aggregation bare an added pillow or article in a altered color, it had to be alien from the barn in Lee.
“It is not real,” said artistic administrator Jennifer Bianco. “But it can be, if you buy our products. That’s our goal, to accomplish these apartment attending so adequate and balmy and agreeable you anticipate you can aloof airing appropriate in.”
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